Kings Scion

Each year, Toyota Motor Sales recognizes its best Parts dealerships with the Parts Excellence Award.  This award is presented to dealerships that have demonstrated a commitment to maintaining Toyota's highest standards for customer satisfaction.

One of Toyota's primary goals is to emphasize the entire ownership experience. We want to help ensure that our customers are satisfied not only at the time of purchase, but as long as they own their vehicle.  Offering top quality cars and trucks is, of course, the first step - but only the beginning.  Toyota dealerships strive to match the quality of our products with the finest service in the industry.  In order to qualify for the Parts Excellence Award, dealerships must excel in a series of categories including training and certification or personnel and inventory management focused on increasing your satisfaction with Toyota parts.

Toyota asked our customers what they expected from a dealership experience. From their feedback, and working with Toyota Dealership partners, Toyota created the Toyota Signature Initiative. The Signature Initiative challenges dealerships to go beyond the status quo. Certified Toyota Dealerships are committed to meet and exceed our customers expectations at every opportunity.

In Toyota Signature, Toyota requires Signature dealers to understand their customers and focus sharply on their needs.  The Signature Guiding Principles for the Toyota brand are to provide customers with what they want: quality products, timeliness and a caring attitude that stems from listening to their needs.

"When you're a Signature Dealer, you have adapted your business to deliver on the Signature Promise," said Gerry Carmichael, General Manager of Kings Toyota.  "We deliver the vehicle in perfect condition or we fix the vehicle right the first time, if there is an issue.  We make sure any sales or service contact with our dealership has no errors or omissions," he said. "Timeliness means we respect the customer's time and don't keep a customer waiting.  A caring attitude means we see the customer as a person, not a sale and we listen to what the customer needs."

The loyalty of our customer has been hard earned over the last several decades and Toyota understands how important the buying experience is to you, our customer. The Toyota Signature Initiative has given both Toyota dealerships and Toyota Motor Sales, U.S.A., Inc. the opportunity to serve you with a shared vision of quality products and service.  Our goal is to continue to provide you and your family a buying experience that truly enhances your life.